WHO WE ARE
Marpa Management leadership team
ALEJANDRO MARTÍN
CEO - CHIEF EXECUTIVE OFFICER
Alejandro Martín is a senior executive with more than 20 years of experience in the tourism and hospitality industry, specializing in business model development, international expansion, and leadership of commercial operations. For over a decade, he was part of Palladium Hotel Group, where he served as Managing Director of the Vacation Club and Corporate Tour Operator, successfully consolidating this unit as the most profitable sales channel in the Americas, achieving annual growth rates above 20%, cancellation rates below 6%, and more than USD 1 billion in total sales. Throughout his career, he has managed multicultural teams of more than 250 collaborators, leading projects in key destinations such as Mexico, the Dominican Republic, Brazil, Jamaica, and Spain. He has a high level of expertise in the strategic structuring of vacation hotel projects and in the development of innovative products for the luxury segment. His vision combines commercial focus, operational efficiency, and sustainability as fundamental pillars for growth.
JAVIER COLL
PASIVE CAPITAL HOLDER
Javier Coll brings over 25 years of leadership experience in the global hospitality industry, holding strategic positions at Hyatt Hotels, Apple Leisure Group, AMResorts, and Barceló Hotel Group. He has been a key architect in the international expansion of the luxury all-inclusive segment, driving the creation of new brands and market entry into key destinations such as Mexico, the Caribbean, and Europe. Under his leadership, the Inclusive Collection became the world’s largest portfolio of luxury all-inclusive resorts. His strategic vision—centered on innovation, operational efficiency, and anticipation of emerging market trends—has been instrumental in generating sustainable long-term value. Throughout his career, Javier has been directly involved in negotiations covering more than 100,000 hotel keys, transactions exceeding USD 5 billion, and corporate financing of over USD 1 billion. His expertise in investment, growth strategies, and luxury brand positioning has solidified his reputation as a global leader in high-end hospitality.
CRISTIAN MORENO
CDO - CHIEF DEVELOPMENT OFFICER
Cristian Moreno is a seasoned expert in real estate asset brokerage and corporate transactions, with over 15 years of experience in high-value property markets. He specializes in structuring investment deals and facilitating purchase and sale operations, acting as a strategic bridge between buyers, investors, and capital partners -ensuring neutrality, transparency, and maximum value creation in every negotiation. As founder of Moreno Brokers Real Estate and Alicante Home, he has successfully led luxury residential developments along the Costa Blanca, strengthening his footprint in both domestic and international markets. His expertise spans the full value chain—from conceptualization and project positioning to the commercialization and capital placement of premium assets. With experience managing multicultural teams and transactions across Europe, the Americas, and the Middle East, Cristian brings a truly global perspective. His hallmark is the ability to build trust, align interests, and generate sustained returns in the luxury and ultra-luxury real estate sector.
CRISTIAN MORENO
CDO - CHIEF DEVELOPMENT OFFICER
Juan Carlos de las Heras has over 20 years of experience in the tourism and hospitality sector, leading the design and management of luxury experiences for international groups such as Meliá Hotels International and Palladium Hotel Group. His background includes leading projects in key destinations such as Mexico and the Dominican Republic, consolidating distinctive offerings in high-end hospitality. He has held strategic positions such as Vice President of Hospitality at Tequila Clase Azul, combining brand vision with operational excellence. His focus is on creating innovative, sustainable, and locally-owned hotel products capable of raising the bar for ultra-luxury. He also complements his leadership with consulting services specializing in premium experiences for global brands.
MIGUEL ANGEL CHACON
CIO - CHIEF INFORMATION OFFICER
Miguel Ángel Chacón brings over 25 years of leadership in technological innovation within the luxury and ultra-luxury hospitality sector, with a proven track record managing more than 500 tourism developments across global destinations. As Chief Information Officer (CIO) at RCD Hotels, he spearheaded digital transformation initiatives for iconic brands such as Hard Rock, Nobu, Marriott, and Eden Roc. He has also served as a strategic technology advisor to leading groups including Original Group, Xcaret, Sunset and Palladium Hotel Group. His areas of expertise include the design of integrated digital ecosystems, the standardization of IT infrastructure, and the implementation of customer intelligence and data-driven solutions, all strategically focused on enhancing guest experience and revenue optimization. Recognized as a thought leader in hospitality technology, Miguel Ángel has consistently defined and executed innovation roadmaps that align cutting-edge digital strategy with sustainability and operational excellence, positioning him as a key reference in the evolution of the ultra-luxury hospitality industry.
OUR VISION
To be a hotel company born to transform the hospitality industry into the industry of memories
We transform hotel projects into unique creations. Every step is strategically designed to ensure success, delivering a high-value product filled with experiences to offer guests.
FUNDAMENTAL PILLARS
Innovation and Creativity
Creating competitive advantages through innovative processes, disruptive ideas, and the perfect balance of passion and experience in everything we do.
Personalization
Inspiring the essence of each place and its greatest virtues to develop projects that tell their story through architecture, art, and the unique attributes of each destination.
Comprehensive Solution
We provide comprehensive solutions that maximize return on investment, but above all, we deliver the creation of iconic projects through memorable experiences.